Bowling Green State University Athletics
Staff Directory
- Title:
- Assistant AD for Marketing and Brand Enhancement
- Email:
- Phone:
- 419-372-7093
Jefferson joined the Falcons after five years as Assistant Director of Athletics at Emory & Henry College. During his time in Southwest Virginia, Jefferson was instrumental in building brand recognition for Emory & Henry Athletics. His work in graphic design, video production and marketing won five awards from the National Association of Collegiate Marketing Administrators (NACMA) in the past two years alone. Attendance at contests increased across the board with football crowds ranking in the top 10 nationally in three of the last four seasons.
Jefferson expanded the marketing reach of Emory & Henry Athletics, and through strategic promotional efforts, has helped increase attendance at many of the Wasps' home contests. His efforts with E&H's social media outlets saw the athletics Facebook account grew by 1,023%, and the Twitter account gained more than 3,000 new followers. Emory & Henry is rated No. 14 by D3socialmedia.com, an index which takes into account the number of social media likes/follows per enrollment.
Jefferson went to Emory & Henry in the fall of 2013 after spending two years at East Tennessee State University in Johnson City, Tenn., where he served as the Graduate Assistant for Athletic Ticketing. He also had internships at ETSU where he worked closely with the Athletic Marketing and Fundraising offices.
During his time with the Bucs, Jefferson was the primary contact for group sales and assisted with ticketing and game operations for the Department’s 18 sports. He also helped increase student involvement through the BucWild club and aided the Buccaneer Athletic Scholarship Association in many fundraising efforts.
Prior to his time in Johnson City, Jefferson was an Office Assistant for Ticketing and Marketing at Lehigh University in Bethlehem, Pennsylvania during the 2010-11 academic year. He spent the summer of 2010 as the Athletics Department Intern at Livingstone College in Salisbury, North Carolina.
Jefferson earned his Bachelor of Science degree in sport management from BGSU in May of 2010, and he was a student manager for the men’s basketball team in his junior and senior years. Jefferson received a Master of Arts degree in sport management from ETSU in May of 2013.
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